2. Customer orientation
In co-operative partnership, customers’ wishes are transformed more quickly than at our competitors. We don’t accept the second-best solution.

3. Employee orientation
Many individuals determine the whole. For this reason, our team members are as important as our customers. As basic ethical values, mutual respect, tolerance and freedom steer the relations with one another. Training and further education provide specialist competence. Everyone gives their best for the team and consequently, for the customer.

4. Trust
We advocate transparency and openness and are a reliable partner for people and organisations. Constancy towards our employees and in our business relationships is the basis for the assurance of high quality.

5. Management
Together, the way leads straight ahead. We manage our company honestly and fairly. When errors occur we work persistently to ensure they are not repeated.

6. Communication
Discussions create relationships. We maintain an openness to speak both internally as well as externally. Our fair dealing with one another renders us likeable to many.

7. Environment orientation
Economy and ecology only grow together in the long run. We make an effort to do more for the protection of the environment than just keeping to the currently effective norms.

8. Social responsibility
Towards employees and business partners. As a company we have a social responsibility of which we are explicitly aware. Oberfranken, as a textile location, is particularly dear to us.

9. Strategy
At the beginning is the vision; it determines the direction. Together we develop milestones for long-, middle- and short-term company goals.

10. Goal setting
Zuleeg is becoming an established brand name. We want to grow qualitatively. In that way we guarantee the financial independence of the company and secure work and training posts.